书目详细信息
： Consumer behaviour in food and healthy lifestyle :
书目信息 机读格式(MARC)
| ISBN： | 9781786392879 |
|---|---|
| ISBN： | 1786392879 |
| ISBN： | 9781786392886 |
| ISBN： | 1786392887 |
| 编目源： | DNLM/DLC DLC OCLCO OCLCA YDX BDX OCLCA YDXIT OCLCO YDX OCLCF |
| 个人名称： | Ngugi, Isaac K., |
| 题名： | Consumer behaviour in food and healthy lifestyle : a global perspective / Isaac K. Ngugi, Helen O'Sullivan, Hanaa Osman. |
| 载体形态： | vii, 215 pages : color illustrations ; 26 cm |
| 书目附注： | Includes bibliographical references and index. |
| 格式化内容附注： | Introduction to Consumer Behaviour and Overview of the Global Food and Drink Sector -- Models of consumer behaviour and holistic healthy lifestyle -- Consumer perceptions in food and drink -- Consumer learning and memory in food and drink -- Motivation and involvement in food and drink -- Consumer personality in food and drink -- Consumer self-concept in food and drink -- Consumer attitudes in food and drink -- Culture and sub-cultures in food and drink -- Role of reference groups in the food and drink sector -- Influences of social class in the food and drink sector -- Situational Factors in Food and Drink -- Organisational buying in food and drink -- Marketing Mix and consumer behaviour in food and drink -- Contemporary Issues, Developments and Transformations in the Food and Drink Sector |